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You know your product is awesome-but does anybody else?In a crowded market, even the best products struggle to get noticed-not because they&aposre not great, but because ...
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Obviously Awesome
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You know your product is awesome-but does anybody else?In a crowded market, even the best products struggle to get noticed-not because they&aposre not great, but because your customers don&apost get them. The problem isn&apost the product-it&aposs the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.You&aposll learn how toassemble the right team to tackle positioning,use a simple yet powerful five-step positioning process,ensure your positioning is highly differentiated from your competitors,identify your best-fit customers,test your positioning using a structured sales narrative,avoid common positioning mistakes that muddy your message.Whether you&aposre an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford&aposs insights will help you find your awesome, so that your customers can too.
